Fly High with Sti College Angeles

Fly High with STI College Angeles A. INTRODUCTION July 11, 2012 – 10:15 A. M†¦ (1st Semester of S. Y 2012-2013) It is her second week in her new job as a Marketing Officer; Ms. Eleanor Pineda is very enthusiastic while checking the STI College Angeles Strategic Plans for 2012. â€Å"It has been eight (8) years that STI College Angeles is not achieving the projected number of first year students that must be enrolled each school year, not to mention that the shortage is majority half of what is projected. This is alarming Madam. – Eleanor Pineda â€Å"That is correct and it is disturbing in our end. We have been working it out to hit and surpassed every year’s projection, however the competition with all the colleges and universities around Angeles City makes the competition stiffer. As you can observe, we are located in a market saturated with lots of tertiary schools which also offers diverse courses. † – Ms. Rowena T. Selom, Administrator â €“ STI College Angeles. â€Å"This will definitely serve as a challenge to you Eleanor as a newly hired Marketing Officer.You will be in-charge in initially encouraging fresh graduates of secondary level to be part of our school, and promoting our identity within the circle of Pampanga. My faculty can be of help in internal marketing, for we make sure that all professors and instructors are qualified and meet all the requirements as set by CHED and TESDA. This is to ensure that quality education is being given to our students. † – Mrs. Avelina A. Pena, Academic Head – STI College Angeles. â€Å"Thank you Madam, I will surely be needing helpful hands for me to materialize the projection of the school. – Eleanor Pineda â€Å"Competition gets stiffer, The City College of Angeles will become one of our greatest concerns, since according to the news I have heard, the construction of its building (classrooms and laboratories) will be fully utilized by sec ond semester of this school year. It might even compete well with Holy Angel University and Angeles University Foundation, because hearsays is that it will offer affordable tuition fees like all other government initiated colleges. Indeed, we should watch that scenario as well. – Mary Ann Canlas, Finance Manager. A moment of silence engrossed the room†¦ â€Å"Oh.. before I forget, I would like to remind you that our monthly meeting for July will be on Friday next week (July 20, 2012) together with our President, Mr. Condrado M. Dayrit. Eleanor please continue looking at the concerns we have on falling to achieve our projected number of new students each year. Kindly formulate ideas and recommendations that would help STI College Angeles sustain its existence, profitably. † I’ll give my best Madam, and present only the best. †, this statement was followed by a confident smile and a wink. Everyone separated path and work accordingly†¦ B. COMPANY BA CKGROUND SYLLABUS, Inc. Background SYLLABUS, INC. (Symbol Sciences Languages and Laboratories for Business, Incorporation) was established with the purpose of bringing to the country side the fast emerging Information Technology. The company believed that through technology the Filipino youth can become truly globally competitive.Sharing the same vision for the Filipino youth, thru franchise agreement with Systems Technology Institute (STI) the first STI school in Pampanga was opened. In February 12, 1987 at Evangelista Bldg. , Mac Arthur Hiway, Angeles City (now located at Agson’s Bldg. , Mac Arthur Hiway Balibago, Angeles City). Through the constant change in the industry STI diversified its product slowly integrated itself into education industry as a school that provides boundless career opportunities through ICT-enhance, non-IT programs such as the B.S in Business Administration and BS in Hotel Restaurant and Management. STI College Angeles branch was the pioneer franchi se of SYLLABUS, Inc. , and because of the passion of Mr. Condrado M. Dayrit to continuously be a channel of quality education he later on decided to franchise other STI College sites; STI College San Fernando (1988), STI College Nueva Ecija (1991) and STI College Guagua (1998). Unfortunately, because of economic crisis and downturns STI College Guagua and Nueva Ecija were closed, leaving San Fernando and Angeles in its existence. STI San Fernando is located at 2/F Tita's Bldg. Gapan-Olongapo Road, City of San Fernando (Capital), Pampanga and is labelled as the main branch of STI College under the franchise of SYLLABUS. SYLLABUS, Inc. Vision and Mission Vision Statement: To be a world-class institution primarily engaged in education and training offering a wide range of technology based courses. Mission Statement: SYLLABUS, Inc. exists primarily for bringing high quality, technology based education and training to areas outside the Metro Manila in order to assist in the process of co untryside development and de-urbanization.It is also the purpose of SYLLABUS, Inc. to harness its resources of people, money, technology and management know how in order to establish upstream and downstream enterprises and subsidiaries that will continuously provide opportunities for the company’s own graduates, faculty, staff and the community at large. STI COLLEGE.. A Taste of History It all started when four visionaries conceptualized setting up a training center to fill very specific manpower needs. It was in the early ‘80s when Augusto C. Lagman, Herman T. Gamboa, Benjamin A. Santos, and Edgar H.Sarte – four entrepreneurs and friends came together to set up Systems Technology Institute, a training center that delivers basic programming education to professionals and students who want to learn this new skill. Lagman, Gamboa, and Sarte were all heavily involved in the growing computer industry, while Santos just retired from his IT position in a pharmaceutical company. Sarte’s software house, Systems Resources Incorporated (SRI), kept losing programmers and analysts to jobs abroad. Programmers and analysts were a rare breed then, with only a few training centers offering courses on computer programming.There was clear need to find and hire people for SRI, and fulfil the need of a growing business industry that was migrating to automated or computerized business processes. The founders transformed the problem into an opportunity. Systems Technology Institute’s name came from countless brainstorming sessions among the founders, perhaps from Sarte’s penchant for three-letter acronyms from the companies he managed at the time. The first two schools were inaugurated on August 21, 2983 in Buendia, Makati and in Espana, Manila and offered basic computer programming courses.With a unique and superior product on their hands, it was not difficult to expand the franchise through the founders’ business contacts. A year af ter the first two schools opened, the franchise grew to include STI Binondo, Cubao, and Taft. A unique value proposition spelled the difference for the STI brand then: â€Å"First We’ll Tech You, Then We’ll Hire You. † Through its unique Guaranteed Hire Program (GHP), all qualified graduates were offered jobs by one of the founders’ companies, or through their contacts in the industry. The schools’ 1st batch of graduates, all 11 of them, were hired by SRI.And through GHP, more qualified STI graduates found themselves working in their field of interest straight out of school. No one among the four founders imagined that the Systems Technology Institute would become a college, or would grow to have over 100 schools across the country. But it did, all because of its unique value proposition, the synergy between the founders and their personnel, and the management’s faithfulness to quality. Before the 1990s ended, STI also recognized the younger generation’s need to superior IT-enabled education.It was during this time that STI started to venture into basic and secondary education. With its vast experience in managing tertiary level campuses, STI understood the responsibility of providing the same quality of learning tools and experiences to preparatory, elementary, and high school students. The outcome was the launch of the STI Basic Education and STI High School. The STI Colleges provide associate, baccalaureate, and masteral programs in the fields of Information and Communications Technology (ICT), Engineering, Business and Management, Hospitality and Tourism Management, Education, and Healthcare.These programs are duly accredited by the Commission on Higher Education (CHED) and the Technical Education and Skills Development Authority (TESDA). TESDA programs under the Colleges can also be ladderized with exit points that equip graduates with TESDA Certifications and the option to continue further studies in progr ams accredited by CHED. STI Vision We envision a technologically empowered society whose development and growth is driven by a knowledge-based workforce. STI Mission To be the leader in ICT-enabled human resource development through innovative learning and career planning methodologies.STI Values * Respect * Excellence * â€Å"Malasakit† * Meritocracy * Teamwork * Entrepreneurship * Service The following individuals are those who have control and influence in the decision making activities of STI College Angeles (SYLLABUS). Mr. Condrado M. Dayrit SYLLABUS, Inc. President Ms. Mary Ann CanlasFinance Manager Ms. Rowena T. SelomSchool Administrator – Angeles branch Ms. Avelina A. PenaAcademic Head – Angeles branch Ms. Eleanor PinedaMarketing Officer – Angeles branch Mr. Leo AdaptanteChannel Manager for North and Central Luzon – direct employer STI Headquarters (oversees the operation and sustainability f STI Colleges franchise) C. INDUSTRY BACKGROUND S TI College Angeles has been existing in Balibago, Angeles City for 25 years, pursuing its commitment in delivering quality service to all students who aspire to become professionals with its affordable tuition fees. It occupies the 2nd to 5th floor of Agson’s Bldg. in Balibago, accompanied with two (2) computer laboratories, one (1) kitchen laboratory, one (1) bar set-up laboratory, one (1) hotel room, one (1) electronics room, one (1) library and eight (8) classrooms for lecture setup. Class hour is within 7:00am to 6:00 pm.STI College Angeles offers two-year courses (under the supervision of TESDA) that have ladderized program, four-year courses (under the supervision of CHED), and special courses such as Call Center Training, Effective Keyboarding Training, and Personality Development Trainings. STI serve students from the 33 barangays of Angeles, Mabalacat, Dau, Porac, and Tarlac. Within the vicinity of Angeles, it tries to attract enrollees from the existing 46 Secondary Schools especially fourth year students. | | | | | | | | | | | COURSES OFFERED by STI College Angeles| | | | | | | | | |Four Year Courses| | Two Year ; Special Courses| | | | B. S Computer Science (BSCS)| | Associate in Computer Technology (ACT) | B. S Information Technology (BSIT)| | Associate in Hotel and Restaurant Services (HRS)| B. S Office Administration (BSOAd)| | Certificate in Computer Electronics Technology (CCEP)| B. S Business Management (BSBM)| | Certificate in Call Center Training| B. S Hotel and Restaurant Management (BSHRM)| | Certificate in Effective Keyboarding Training| B. S Tourism (BSTM)| | Certificate in Personality Development Training| | | | Its Competitors†¦Angeles City has more than 60 schools (from primary, secondary, tertiary, and graduate schools) within its circle, and about 17 out of the 60 offers college courses. True enough, STI College Angeles is living in a school saturated environment and competition is getting stiffer each school year. Belo w is the matrix of all the competitors of STI College Angeles. (Source: Marketing Concern created by: Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) College/University| Distance fromSTI| Courses Offered| Tuition Fee(Per Semester)| Estimated Population(as of S.Y ’11-’12)| Angeles University Foundation| 3 Km| MedicineNursingLawHRMComputer ScienceInformation Tech. Bus. ManagementEducationCriminologyPsychology| 26,000 to 45,000| 9,000| Holy Angel University | 4. 5 Km| AccountingNursingEngineeringComp. ScienceInformation Tech. Bus. Management EducationHRMCriminologyPsychology | 27,000 to 40,000| 12,000| Republic Central Colleges | 4 Km| EducationNursingHRMManagementAccountingEngineeringComp. ScienceInformation Tech. Comp. SecretarialComp. Technician | 21,000 to 28,000| 2,000| Systems Plus College Foundation| 1 Km| BS Computer ScienceBS Info.Technology BS Bus. AdministrationBS Comp EngineeringBS ECEBS HRMBS in TourismBS Nursing| 26,000 to 45,000| 4, 000| Systems Plus Computer College | 4 Km| 2yr Computer Science with Photoshop2-yr Info Technician with AutoCADD 2yr Comp Technology2yr Computer Secretarial2 yr HRSCaregiver2-yr Comp Engineering – Major in Networking Technology| 15,000 to 18,000| 700| Mega Computer College | 4 Km| 2yr Comp Science2yr Comp EngineeringIntegrated Programming1-year Computer Technician2yr Comp Technology| 15,700 to 17,000| 250| AMA Computer College – Angeles City | 4. Km| BS Bus AdministrationBS Info TechnologyBS Computer ScienceBS Comp EngineeringBS Electronics ; Communications Engineering| 19,000 to 23,000| 400| AMA Computer Learning Center – Angeles City | 4. 5 Km| Comp. Based AccountingOffice ; Information ManagementComputer Systems Design ; ProgrammingInternet TechnologyComputer Systems ; Networking Technology2-year Hotel ; Restaurant Management| 13,000 to 18,000| 400| AMA Computer Learning Center – Dau, Mabalacat | 3 Km| Computer Systems Design ; ProgrammingOffice ; Info rmation ManagementComputer Systems ; NetworkingTechnology2-year Hotel ; Restaurant Management| 13,000 to 18,000| 400| Integrated Computer School Foundation| 3 Km| BS in Infromation TechnologyComputer Science2yr Computer ProgrammingComp. SecretarialComp. Engineering in Hardware Technology1-year Computer Technician| 14,000 to 17,000| 200| Montessori ProfessionalCollege| 3. 5 Km| Nursing ScienceComputer ScienceOffice SecretarialComputer AccountancyBusiness ManagementHotel and Restaurant Management| 8,000 to 10,000| 150| AIE College or Asian Institute of E-Commerce | 3 Km| 2yr Info.Technology 2yr Business ; Information Management2yr Computer Technology2yr HRS| 10,000 to 12,000| 250| Asian Institute for Computer Studies| 2 Km| BS Comp. Science 2yr Comp. Science2yr Comp. Secretarial2yr Comp. Technician2yr Hospitality ; Restaurant Services | 9,300 to 14,000| 450| Asian Institute of Science and Technology | 2 Km| 2yr Comp. Science2yr Business Information2yr Comp. Technician2yr Hospitality ; Restaurant Services | 7,600 to 12,000| 350| Clark International College of Technology| 2 Km| 2-yr Comp.Programming2-Yr Comp. Secretarial2-Yr Comp. Technology2-Yr Customer Relations Management2-Yr Consumer Electronics2-Yr HRS| 14,000 to 17,000| 400| Jose C. Feliciano College | 2. 5Km| BS Business ManagementBS Tourism2yr Computer Technician2yr Electronics TechnicianMarine EngineeringSea Farer CourseMidwifery ; Nursing Aide | 16,000 to 22,000| 1,200| Comparative Analysis on Tuition Fees Marketing Strategies ; Activities†¦ STI College Angeles conform to the policy and set laws of STI Head Quarters located in Global City Taguig, Philippines.From the management to the academic concerns all of which need to be addressed to STI-HQ. Marketing techniques and activities were also product of STI-HQ. From billboards, to flyers, to CDs, sponsorships, career orientations, competitions, and scholarships month were all advised at the Head Quarters. This is to maintain the centralization of fra nchised branch of STI. Next page shows the Marketing Calendar and the Advertising and Promotion Expenses of STI College Angeles for S. Y 2012-2013. INQUIRY VS. NEW STUDENTSA. Y 2009-2011 ENROLLMENT SUMMARY A. Y 2006-2011 (All Graphs Source: Marketing Concern created by: Mr. Mark Lagman, Computer Laboratory Coordinator of STI College Angeles) STI College Angeles TOWS Analysis **THREATS**| **WEAKNESSES**| 1. Stiff competition with other colleges and universities. 2. Unstable economic condition in the Philippines that might affect parents’ decision in sending their children into college. 3. K+12 Policy ratify by the Philippines Department of Education which started S. Y 2012. | 1.School facade and location not visible to the public. 2. Lack spacious surrounding and minimal number of rooms; 2 laboratories not enough to accommodate large classes. 3. Incomplete and obsolete facilities (for IT laboratories, Kitchen laboratory, and Library) 4. High-turnover rate of faculty members. | **OPPORTUNITIES**| **STRENGTHS**| 1. The increasing demand of High School students to finish bachelor / associate courses. Continuous demand for ICT and other skilled professionals. 2. Educational institutions will not become obsolete. 3.There are about 40 + Secondary Schools in Angeles City alone. Not to mention nearby places like Dau, Mabalacat, and Porac. There will always be new market to encourage every school year. 4. Can attract working people who wishes to continue study to enroll at STI. | 1. Job Placement Assistance (E2E – Employment to Enrollment) Program. 2. One of the reputable college institution in-terms of IT in the Philippines. 3. Flexible schedule can be given to an employee who wishes to study while working. 4. Well equipped faculty members and staff. . Legal consent and requirements of CHED and TESDA properly organized. | D. ALTERNATIVES July 20, 2012 – 1:30 P. M (STI College San Fernando – Conference Room) Condrado (SYLLABUS, President): It ’s nice to finally meet you personally Eleanor, welcome to SYLLABUS. Eleanor (STI Angeles, Marketing Officer): It’s my pleasure to meet you Mr. President. Thank you for the warm welcome that I have been receiving from all of you. Mary Ann (SYLLABUS, Finance Manager): Since everyone is settled already, I think we can now start Mr. President.The main agenda we have for today’s meeting is the issues being face by STI College Angeles in failing to achieve the projected number of new student every school year. Condrado (President): Okay, that is clear with me. How can we address such dilemma then? Rowena (STI Angeles, Administrator): I believe that we must continue investing in improving our facilities and equipment. If students have good equipment to use in their studies and can see nice facilities within our vicinity they will be spreading news on how good it is to be part of STI and will be encouraged to enroll.In addition, we must do additional effort in promotin g our school by doing double effort in our promotion and advertising activities for 2012. Visit more schools; sponsor seminars, events, and competitions; make STI existence visible to the public by displaying multiple STI banners, billboards, and flyers indicating the courses we offer and the location for them to reach us. Condrado (President): Isn’t that we have been doing the same things before? Avelina (STI Angeles, Academic Head): That is true Mr.President, however I believe that Rowena’s suggestion is only one of the strategies that we can do to achieve our projected number of students. Yes we can improve our current facilities and equipment within the school and it can attract more students but additional students require additional space. As of the moment, our location can accommodate less than 500 students and we still experience minor problems in terms of room assignment and space. If our objective is to increase students and to meet our projected number of en rollees, we must start in preparing a better building first.A new building with larger and spacious structure, plus a visible facade will be an effective marketing strategy. Condrado (President): Hmm†¦ our place is really not visible to the public. Mary Ann (Finance Manager): Your proposal is for STI Angeles to locate into a new building, larger than what we rent now; a building with a visible facade for it to be more obvious to the public. The intention is good, but we must consider the financial status of STI Angeles before we can decide on that. Condrado (President): Can we now hear your proposal Eleanor? Eleanor (STI Angeles, Marketing Officer): Yes Mr.President, as I have listened carefully and as a result of my observation with the previous years of STI Angeles – the problem that we wanted to conquer is to get the target number of students. The solution that I would like to propose is Internal Marketing with STI Students. In every 1 student he/she should migrate 4 students (transferee or new student then the student will be given a gift of knowledge of 50% scholarship in tuition fee. And in every 6 students enrolled by 1 student, he/she will be given 100% scholarship plus a uniform and any STI kit.The way I came with the computation is shown in the screen: 50% Gift of Knowledge (GOK)| 100% Gift of Knowledge (GOK)| 1 student = 20,000 (estimated payment, 50% GOK)4 student = 80,000 (enrolled)_________________________________________Total: 60,000 10,000 (miscellaneous fee and OSF)__________________________________________ 70,000 (School)| 1 student = 20,000 (estimated payment, 100% GOK)6 student = 120,000 (enrolled)___________________________________________Total 100,000 5,000 (Miscellaneous fee and OSF)___________________________________________ 105,000 (School)|Other resolution is to have rental fee for any available rooms that we have: Example: a. Kitchen laboratory (7:00-9:00 pm) class for any tutorial culinary (others). b. Computer laborator y (7:00-9:00 pm) class for any tutorial in computers (others). c. Marketing strategy with the help of any organizations like SM Supermalls in SM City Clark. d. Sponsoring activities of any high school (example: held a competition within their school or tabulations with their school or having seminars) e. Talk to different school principals and have communications like school open house (some of the principals need an exposure). . Posting out STI College Angeles through the use of streamers. Condrado (President): I love the zest of ideas that are coming from everyone’s mind. Give me an action plan and a feasibility study on all your suggestions, present it to me next month. Let’s call it a day†¦ *end* Gratitude to the following people who provided me the information and data to complete my term paper. Mrs. Rowena T. Selom, Administrator of STI College Angeles. Mr. Mark P. Lagman,Computer Laboratory Coordinator of STI College Angeles.

Essay Writing on Shakespeare: Banquo Serves as a Foil to Macbeth Essay

Macbeth was written by Shakespeare between 1603 and 1606, during James I’s reign. It is considered one of his darkest and most powerful tragedies. The story begins as one of a loyal and honourable hero of Scotland. However, Macbeth’s character changes gradually during the play. A powerful ambition for power causes him to make sinister decisions that bring him only despair, guilt and madness. One of these decisions is to kill his friend Banquo because the witches that appeared at the beginning of the story said in their prophesy: â€Å"Thou shalt get kings, tough thou be none† (I, iii, line 67). They mean to say that even though Banquo will not be a king himself, he will be the father of future kings. By taking this into account, I am going to analyse how Banquo serves as a foil to Macbeth in terms of honour. Foil, in literature, is a character that is compared or contrasted to a second character so as to highlight the characteristics of the other. I consider honour in terms of loyalty, allegiance to moral principles and the ability of knowing and doing what is morally right. I am going to explore this hypothesis by taking account of the beginning of the play up to Banquo’s death, in Act III, scene iii. Macbeth is the epitome of the Prince described by Maquiavelli who takes it for granted that man is incapable of good action, since he is morally evil. Maquiavelli stated that: â€Å"[†¦] all men are bad and ever ready to display their vicious nature, whenever they may find occasion for it [†¦]† (Spencer, 1961, p.117). The Renaissance is characterised by a basic conflict between man’s dignity and his misery. Each one of the interrelated orders that set up the frame of the Elizabethan’s way of thinking is being gradually destroyed mainly by three philosophers of that time (Maquiavelli was one of them) who has questioned the cosmological, natural and political orders. Macbeth eagerly accepts the witches’ prophecy, that he will become king, as true, gives in to his evil side and does what he thinks is required to fulfil the prophesy, no matter the risks. That is why he decides to kill the king, Duncan, who represents a great danger to his ambitions. Banquo, however, represents the opposite to Macbeth because he questions  the prophecies and the intentions of these evil creatures. He says: â€Å"[†¦] And oftentimes, to win us to our harm, the instruments of darkness tell us truths, win us with honest trifles, to betray ‘s in deepest consequence. [†¦]† (I, iii, lines 123-125). He argues that evil only offers gifts that lead to destruction, that the witches win people with what is unimportant, though true, in order to betray them in most important things. Banquo hears the prophecy involving him but he does not attempt to influence his fate, simply chooses to let life take its course and let his future develop by itself. The fact that Banquo does not react from greed shows that he is entirely good, resists the temptations of evil and remains loyal to his good values and noble character. Just before Duncan’s murder, Macbeth meets Banquo and they agree to talk about the witches’ prophesy when they have time. Banquo’s honourable treats increases Macbeth’s capacity of treason. â€Å"[†¦] So I lose none in seeking to augment it, but still keep my bosom franchised, and allegiance clear, I shall be counselled [†¦]† (II, i, lines 25-29). This quotation suggests that, as long as he does not lose honour in trying to make it greater, always keeps his heart free from sin and his faithfulness to one man only, the king, he will listen to Macbeth’s advice. Banquo’s nobility of character highlights Macbeth’s evilness. After Macbeth became king, he realizes that, in fact, his friend is a danger to him because of his honourable character and also because the witches have seen he will be father of future kings. By saying: â€Å"[†¦] our fears in Banquo stick deep, and in his royalty of nature reigns that which be feared; ‘i is much he dares; and [†¦] he hath wisdom that doth guide his valour to act in safety. [†¦]† (III, i, lines 48-52), Macbeth reveals that he fears everything that he does not have but Banquo actually does: his natural nobility, his bravery and his wisdom. Macbeth feels that his position in the throne will be safe if Banquo is dead, so he hires two murderers to kill his friend and his son, Fleance. They partially succeed, Banquo dies but his son manages to get away safely. As we can see through this analysis, Banquo serves as a foil to Macbeth  in terms of nobility. Banquo and Macbeth are opposite characters, one has honourable values that he maintains during the play and does not give in to personal desires, and the other is slowly being tempted by his evil side and will get what he wants by any way that is necessary. Macbeth is morally evil and cares nothing about honour and loyalty, he becomes power hungry after hearing the witches’ prophesies and does anything to fulfil them, even killing his good king, Duncan, and his brave friend, Banquo. REFERENCES: †¢ Shakespeare, William. Macbeth. Third edition. England. Longman. 1965. †¢ Spencer, Theodore. Shakespeare and the Nature of Man. Second edition. New York. Macmillan. 1961.

Theories in phsychology of business Essay

Television advert and website are the devices of promoting that have an extensive variety of achieve and they have been overlooked to a greater degree. Individuals have an idea that TV adverts are for those rich individuals and website advert are for who have a machine or the individuals who oftentimes have sufficient energy to visit a digital or can get to machine. In no time, advancing and progressions on the World Wide Web are essentially conventional. Associations are making Web pages now and again just to show exceptional. Using the Web for publicizing requires certain supplies and authority, including getting a machine, getting an Internet organization supplier, acquiring (for the most part renting) a Website name, arranging and presenting the Website delineations and diverse limits as needed (for example, an online store for e-exchange), propelling the Website (through distinctive web hunt apparatuses, inventories, et cetera.) and keeping up the Website. Various people don’t much consider TV advancements because of the inclination that the commercials are greatly extravagant. They are more extravagant than an extensive share of noteworthy sorts of publicizing. In any case, with the extending number of telecom organizations and stations, associations may find incredible game plans for setting attachments or diverse sorts of plugs. Television notices regularly are assessed with near considerations to radio advancements, that is, the amount of advancements, the length of advancements and when they are placed reporting progressively. Television types of publicizing can be utilized to reach numerous gathering of people at once and regardless of where demographic the crowd fall, there is a system airing fitting projects together with advertisements. Website ad have an extensive variety of achieve and they are not confined to topographical obstructions and regardless of where the group of onlookers is in any piece of the world and have admittance to web joined machine they can get the advert. Maslow`s theory                  Maslow’s pecking order of requirements is a hypothesis in psychology proposed by Abraham Maslow in 1943. It is referred as hypothesis of human inspiration. Maslow broadened his thought in including his perception of human’s inherent interest Maslow’s chain of importance of necessities is regularly depicted fit as a fiddle of a pyramid with the biggest, most key levels of requirements at the base and the requirement for self- completion at the top. Maslow’s hypothesis recommends that the most fundamental level of requirements must be met before the individual will firmly want the auxiliary or more elevated amount needs. Maslow’s hypothesis is utilized in both TV advert and site in that when advert is continuously made the most imperative things are highlighted initially emulated by the needs that need self-completion. In site the needs that the business needs to promote are sorted from the most essential to the paramount ones and they are posted on the organizations site or any partner showcasing. Hertzberg’s theory                  Two- factor theory essentials otherwise called HERTZBERGS theory has mentality and their association with modern mental wellbeing are identified with Abraham Maslow’s hypothesis of inspiration. As per Herzberg, people are not content with the fulfillment of lower-request needs at work; for instance, those needs connected with least pay levels or sheltered and average working conditions. Rather, people search for the delight of more elevated amount mental needs needing to do with accomplishment, distinguishment, obligation, progression, and the way of the work itself. Herzberg added another measurement to this hypothesis by proposing a two-component model of inspiration, in view of the thought that the vicinity of one set of employment qualities or motivators prompts specialist fulfillment at work, while an alternate and separate set of occupation attributes prompts disappointment at work. Subsequently, fulfillment and disappointment are not on a co ntinuum with one expanding as alternate lessens, yet are free phenomena. This hypothesis recommends that to enhance work disposition and benefit, heads must perceive and go to both sets of attributes and not accept that an increment in fulfillment prompts diminish in unpleasable disappointment. Two –factor hypothesis basics is not utilized in either the TV advert and website since this hypothesis is essentially planned for workers and not clients. Vroom expectancy theory                  It accepts that conduct results from cognizant decisions among plan B whose reason it is to expand delight and minimize torment. Together with Edward Lawler and Lyman Porter, Victor Vroom proposed that the relationship between individuals’ conduct at work and their objectives was not as basic as was initially envisioned by different researchers. Vroom understood that a worker’s execution is focused around people components, for example, identity, aptitudes, information, experience and capacities. Vroom anticipation hypothesis is based to look the certainty of the workers, feelings and view of the organization. This hypothesis is not utilized in TV commercial and the web ad. Freudian theory                  As per Freud psychoanalytic hypothesis, all psychic vitality is created by the drive. Freud additionally accepted that much of human conduct was roused by two driving senses: the life impulses and the passing impulses. The life impulses are those that identify with a fundamental requirement for survival, propagation and joy. They incorporate such things as the requirement for nourishment, haven, love and sex. He additionally proposed that all people have an oblivious wish for death, which he alluded to as the demise impulses. Self-dangerous conduct, he accepted, was one interpretation of the demise drive. In any case, he accepted that these demise senses were to a great extent tempered by the life impulses. This hypothesis is nearly utilized in the television and site advert since the adverts made are regulated to individuals with fixation at specific stages and with obsession at specific purposes of advancement. The organizations needs to comprehend thei r customers’ charisma they are planning to draws in consideration. Behavioral Theory                  Behavior argues that concepts like conflict, anxiety and fixation do not explain behavioral of an individual. Behavior of individual is guided by punishment one receive or rewards given that reinforce the behavior and increase the chances of behavior occurring. Behavioral belief that observable stimuli in the environment causes organisms to act in a particular way. This theory is related to Freudian theory and is basically employed in both form of advertisement in this paper. The anxiety of people is capitalized by most of the TV broadcasting station and when audience are longing to continue with their favorite programme there is a break for adverts to be made. For website it happens when a client visits a certain website and before it opens there are some adverts that pops there. In both cases advertisers capitalizes the behavioral theory in concepts of anxiety. Cognitive theory                  This theories emphasizes mental processes in development such as logic and memory. Piagel proposed that each of us begin life with a small repertoire of sensory and motor scheme such as looking , tasting, touching and hearing we use each scheme becomes better adapted to the world. We possess mental scheme as well and most developed in childhood and adolescence. Mental schemes allows us to use symbols and thinking logically. Cognitive theory is much employed in advertising and much in TV and website advert. Advertisers have to use the logic while advertising in abide to capture the attention of the clients or audience. In cognitive theory, the audience are not passive learners and the audience development has to be taken in to consideration before advert is made as shown by Freudian theory. Comparison                  Both covers extensive variety of group of onlookers over any demographic dissimilar to other type of showcasing like magazines They both covers all race of gathering of people particularly channels like BBC and CNN although their group of onlookers needs to comprehend the dialect utilized as a part of show. Contrast For television adverts there are those one planned for adult individuals and they are brought when certain system is broadcast. For Website anybody can get to the advert despite the fact that they were not expected for that age. My recommendation is that there the installment made to each advert in TV and site ought to be publicized possibly in a week or a month to make individuals have boldness to promote with them. The correspondence commission of each nation ought to meet up and draft the principle to be followed in making adverts that will reach anybody on the globe. References Farmer, W. (2001). 5. In Latent trait theory analysis of changes in item response anchors: Final report (2nd ed., Vol. 2, p. 95). Washington, D.C.: U.S. Dept. of Transportation, Federal Aviation Administration, Office of Aviation Medicine ;. Gardener, L. (1972). Theories in phsychology of business. In Attitude and motivational in languages learning (1st ed., Vol. 1, p. 211). Rowley: Newbury house. Kandoyan, N. (2002). Theories in phsychology of business. In A study of performance efficiency in public and private sector organizations (1st ed., Vol. 2, p. 47). Baltimore: John Hopkin University press. Laban, J. (2003). Phychology of thoughts. In Phsychology of customer in business (1st ed., Vol. 1, p. 37). Newyork: Jameson publisher. Martin, S. (1990). Business and people. In Learned optimism (1st ed., Vol. 1, p. 101). Newyork. Maslow, A., & Hoffman, E. (1996). Future visions: The unpublished papers of Abraham Maslow. Thousand Oaks: Sage Publications. Maslow, A. (1999). Maslows theory. In Toward a psychology of being (3rd ed., Vol. 2, p. 120). New York: J. Wiley & Sons. Orlando, F., & Orlando, F. (1978). Freudian theory. In Toward a Freudian theory of literature: With an analysis of Racine’s PheÌ€dre (1st ed., Vol. 1, p. 143). Baltimore: Johns Hopkins University Press. Source document

Remedies and Restitution Assignment Essay Example | Topics and Well Written Essays - 1750 words

Remedies and Restitution Assignment - Essay Example In reviewing the tort of negligence and the alleged prevalence of the â€Å"blame culture†, it is important at the outset to consider the theoretical justification for fault based liability in tort, which has arguably extended the concepts of duty of care, which in turn has fuelled a blame culture. To this end Hassan El Menyawi propounds that such an evaluation is essential to a meaningful comparison of the arguments for and against a no fault scheme in the tort of negligence: â€Å"On a formalist account, a theory of justification stands for the idea that law is not merely a huge collection of separate and disparate norms, but a cohesive social arrangement, which is describable in the form of one or more several moral values†¦Ã¢â‚¬ ¦. We adopt this methodology and account for tort law by exploring a variety of distinct justifications3†. This concept of â€Å"moral values† underpins the current fault based liability for negligence in the framework of a system of â€Å"corrective justice†. The fundamental difference between the corrective system and the no fault system of distributive justice relates to the legal approach to the structure of interactions. For example, corrective justice centres on the â€Å"transaction4† between two parties, whereas distributive justice is rooted in a distribution whereby compensation is awarded to members of a group. As such, Weinreb5 comments that: â€Å"To take a modern example, the legal regime of personal injuries can be organised either correctively or distributively. Correctively, my striking you is a tort committed by me against you, and my payment to you of damages will restore the equality disturbed by my wrong. Distributively, the same incident activates a compensation scheme that shifts resources among members of a pool of contributors and recipients in accordance with the distributive

Integrity of high chromium steel dissimilar metal weld Literature review

Integrity of high chromium steel dissimilar metal weld - Literature review Example The austenitic stainless steels are definitely the commonly utilised material of all stainless steel categories. The commonly available austenitic family that is the 300 series comprises of the chrome- iron-nickel system. The austenitic stainless steels are comparably more resistant to corrosions since they have high weight percentage of the nickel and chromium content typically; that is 8-12% and 18-20% respectively. Additionally, they are non-hardenable via heat treatment and non-magnetic processes (Avazkonandeh-Gharavol, Haddad-Sabzevar and Haerian, 2008). However, the austenitic material can be hardened to some extent via cold working. The austenitic stainless steels are utilised extensively in the petrochemical, nuclear, and in the general corrosive chemical surroundings. The austenitic stainless steels are additionally classified by their carbon content as; the â€Å"L† grades or straight grades or the â€Å"H† grades. The straight grades consist of 0.03-0.08 % wt. Carbon; the L grades have less than 0.03% of Carbon; while the H grades consist of anywhere from about 0.04-0.10% weight of Carbon. The increased carbon content evident in the H grades leads to a more wear resistant and harder material. An increased carbon levels also assists the material in holding its strength at an elevated or high temperatures, thus frequently utilised in the high-temperature applications or projects. However, the increased carbon levels lead to problems that are directed to the Heat Affected Zone (HAZ) in the welds. The lower or reduced carbon compositions of the â€Å"L† grades were specifically meant for the improved weldability the material (Gandy, Shingledecker and Viswanathan, 2011). The high carbon grades are frequently utilised where wear resistant, harder, or the high-temperature applications are present. The low carbon stainless steels, for example, the 304L and 316L, are regularly utilised in applications that the intergranular

Country Analysis Essay Example | Topics and Well Written Essays - 500 words - 1

Country Analysis - Essay Example The network identifies a business opportunity, amasses the capital and influences the investors to start a business in a viable market. Additionally, through the network the investors have increased control of the operations of the companies since the business owners elect a board of governors and appoint the chief executive among other influential individuals to run the companies. The American companies operating in France through such networks include LeBlanc Corporation, Allied Signal Laminate system, Trane Company and L.B White Company among others. Notably, the above companies belong to business people from the state of Wisconsin. LeBlanc, formerly known as the Noblet firm is a leading manufacturer of wind instruments in Europe. The company operates in a unique market targeting the elite societies in Europe who prefer the use of clean energy. The business that began in France’s LaCouture Boussey village has expanded its operation and is currently accessing other marketing in the region. Communication in the company occurs in French a feature that influences the operations of the company. Notably, the company further accesses other French speaking countries besides France such as Belgium and Quebec among others. The presence of the US chamber of commerce in France has therefore pioneered economic growth in the country since such business networks seek to intensify economic activities in the country. The development of such companies as Noblet firm currently known as the LeBlanc in 1904 portrays the fact that the business networks began early in time and have pioneered the growth of numerous companies in France thereby contributing to the economy of the country (Joseph, 1918). The expansion of markets as fostered by the American chamber of commerce in France helps grow the economies of both countries. By setting up companies in foreign countries, the networks provide

Analysis of Lidl's advertisement strategy Dissertation

Analysis of Lidl's advertisement strategy - Dissertation Example The history of this international supermarket chain dates back to 1930s when the company was established as a grocery wholesaler with headquarters in Neckarsulm, Baden-Wà ¼rttemberg, Germany. Currently, the company is amongst the major leading grocery retailers in Europe. During the 90s, Lidl started to expand its operations across Europe stepping outside Germany for the first time; and presently, Lidl outlets can be found in the majority of the countries in Europe. The company is very well-established as a major food retailer in Europe. As far as the discount sector is concerned, an extensive network of Lidl outlets is unmatched. The company has always believed in offering superior quality products at competitive prices to their customer base across Europe. As mentioned above, the company takes pride in providing superior quality products at a very competitive price to their customer base. The company regards themselves as the best in business, as far as the discount sector is conc erned and they convey the same message through their advertisements in order to influence the buying decision of their customers. The message that the company conveys through advertising, as can be noted on its website is, â€Å"Where quality costs less.† The company has implemented a very effective and efficient international marketing strategy of pricing their product competitively (at a lower level) and at the same time, enhancing the quality of their products and services with the sole motive of satisfying customers (Lidl, 2014b).

Council of Trent Essay Example | Topics and Well Written Essays - 750 words

Council of Trent - Essay Example This paper looks at four themes of the Council of Trent. The themes are, Reformation, Interpretation of Scripture, Condemnation of Corruption in the Church, and Faith and Works. Reformation The reformations that were executed by the Council of Trent were meant to ensure order and efficiency in the Catholic Church and also to curb rampant corruption in the church. The following are the reforms that were made by the Council of Trent. First, the council decreed that bishops must live within their diocese. The bishops also were prohibited from buying or selling religious offices. This measure was meant to curb the common practice of appropriating church properties by the rogue bishops. It was also decreed that each bishop had to establish a seminary within his diocese. This was meant to ensure that there were training facilities, within each diocese, for the candidates for priesthood. The council also decreed that candidate for priesthood had to be firmly grounded in Theology, the candid ates also were required to lead a virtuous life (The Council of Trent (1545-1563): Roman Catholic Church, Web.). ... By this decree the council fathers in the Council of Trent meant that it is the Magisterium only, the official teaching office of the church, has the authority to interpret the Holy Scriptures. The members of the Catholic Church are supposed to abide by the church interpretations of the Scriptures, and not any other interpretation. This directive was meant to cushion the catholic believers from the erroneous and heretical interpretations of the Holy Scriptures. This decree on the interpretation of the scripture reinforced the position of the Magisterium as the official teaching office of the church. Condemnation of Corruption The fathers in the Council of Trent condemned the selling and buying of religious offices. This corrupt practice was known as Simony. And to curb this crime, the fathers put in place a clear declaration against buying and selling of religious offices (The Council of Trent: Bull of Indiction, Web). The council fathers also condemned the abuse of indulgences by th e clergy, and to curb this vice, the fathers reaffirmed the efficacy of the indulgences and put in place cautionary measures to ensure that indulgences are not misused for selfish gains by the clergy. Faith and Works The fathers of the Council of Trent taught that both faith and works/action were instrumental for justification. The fathers decreed that justification depended on the sacrament of baptism, co-operation with infused grace, and good works. The fathers of the council supported their view with St. James teaching that faith without good works is dead, Jms. 1: 26.This position of the fathers of the Council of Trent was diametrically opposed to

Criminal Justice Authority Evaluation Essay Example | Topics and Well Written Essays - 1000 words

Criminal Justice Authority Evaluation - Essay Example Discretionary authority refers to the power to act in accordance with one judgment or discretion. Before a judge or any other person in power in the criminal justice, he or she ought to apply values and principles to facts. Exercise of discretion occurs in different ways, depending on each criminal justice system. Discretionary authority is practiced and exercised in various fields of criminal justice. For instance, discretion occurs when reporting crimes. Some criminal justice systems do not respond to little crimes, like the theft of an item that is of little or no value. The victim of such a minor crime has the discretion to report or not report such a crime to the authority. If there was no witness, when such a crime was committed, then, it would be futile reporting such a crime; hence, most of such crimes go unreported. Police use discretion, in response to reported crimes or cases. Police officers have some discretion, even though they are required to act according to the law a nd professional ethics. For instance, in youth justice such police officers have the authority to hold a youth justice conference, proceed by administering a caution, or proceed by charge in the Children’s Court. Discretion is again practiced in investigation, arrest and charge; police officers may either investigate or fail to investigate an officially reported crime. For example, some criminal justice systems do not require investigation of fraud allegations, unless such frauds are immensely high.... Police officers have some discretion, even though they are required to act according to the law and professional ethics. For instance, in youth justice such police officers have the authority to hold a youth justice conference, proceed by administering a caution, or proceed by charge in the Children’s Court. Discretion is again practiced in investigation, arrest and charge; police officers may either investigate or fail to investigate an officially reported crime. For example, some criminal justice systems do not require investigation of fraud (below $10, 000) allegations, unless such frauds are immensely high (Raines, 2011). However, not all people, in such criminal justice systems, agree to the lack of investigation of such fraud, even though police officers have the discretion to act in such a manner. This is a clear indication of controversial exercise of discretion by some criminal justice systems. When an investigation is carried out, police officers have the power to de cide where such an investigation should be carried out, and the people to be contacted. Police officers have the obligation to make the right decision in approaching a suspect. They may decide to arrest or issue a Court Attendance Notice to such a suspect. Such decision affects both the offender and the community at large; the community may be exposed to further offending, and the offender’s liberty may be put at a risk. Discretionary considerations are exercised when police officers seek advice from prosecutor to establish criminal charges. The community exercise its discretion since some people, in the community, act as witness during a court proceeding. The offender exercise judgment at some stages, during the case proceeding; for instance, he or she may apply for bail.

Companies in the Financial Industry Essay Example | Topics and Well Written Essays - 9500 words

Companies in the Financial Industry - Essay Example Other companies and their strategies will also be examined in an attempt to discover if they will reach the pinnacle, for which they are aimed, or if they will fail in their efforts to knock the ‘king off his mountain’. In order to reach the top in the financial services industry, and, an even more difficult task; to stay there, a certain amount of attitude can be a good thing, and some experts may even say it is more than likely a necessary thing. Some of the companies discussed herein have that ‘attitude’ and some of them don’t. Initially, the focus of this paper was to be on a number of the oldest and most well known New York Stock Exchange firms such as Merrill Lynch, Pierce, Fenner & Smith, Kidder Peabody, JP Morgan, Chase Manhattan and Prudential. It soon became clear that such material, both printed and electronic, that was available concerning such firms was rather limited and focused on banal items such as; financials and profit/loss statements. Finding scholarly papers or journal reports written about the history of such firms was nearly as difficult as was discovering books (both fiction and non-fiction) about the same subject. A grand total of five books covering Wall Street history were discovered in the local library system, with only one book on site.   A detailed search at the local university’s library was not nearly as productive as had been hoped either.  Not only was there a limited supply of books covering Wall Street’s history, there was even less in the way of books wri tten about specific firms.   Books such as Charles R. Geisst’s; Wall Street: A History and 100 Years of Wall Street provided a detailed and rich history of Wall Street, but not a dearth of specific details concerning companies themselves.

Neoclassical era Essay Example | Topics and Well Written Essays - 250 words

Neoclassical era - Essay Example The other representative characteristic of the visual art of the period was the sculpture forms. An example of neoclassical architecture is the ‘national gallery of art’ in Washington DC and the ‘Lincoln memorial’ buildings. These buildings are considered representative of the neoclassical era because of their emphasis on walls and maintenance of separate identities to each of their parts (Bietoletti 82). The buildings appear to have been inspired by classical architecture from ancient Greece or Rome, and further get characterized by their tall columns that rise to the building’s full height and domed roofs. Examples of neoclassical music include ‘the soldier’s tale’ and ‘the firebird’ both composed by Igor Stravinsky, a famous neoclassical composer and musician. His music is representative of the era because it aimed at reviving earlier music forms such as those during the romantic and baroque period. The music avoided the complex forms and exaggerated gestures of the music witnessed during the late romantic period. The music focused on reintroducing a tonal center and a melodic element to bring out a clear form. The neoclassical era coincided with the age of enlightment. Artists during the period looked to draw inspiration from looking back at the art forms of classical times by emphasizing more on the classical ideals of rational control and order (Bietoletti 42). The attention paid to the past art forms ensured that these artists undertook a conservative approach in their

Should We or Should We Not Write Essays in Science Class Essay Example for Free

Should We or Should We Not Write Essays in Science Class Essay A Science class is not an appropriate course for a student to consume their needs of time into an assigned essay, as an English class would purposely cover. It is not a place where a student should be assigned to write an essay. For that matter, students essentially have an English class. Science class is a course where students learn science related topics through observation and experimentation. Purposely, time for a science class is spent doing experimentations where students learn more efficiently. A Science class should not assign essays to their students because their understanding of the curriculum is from observations and calculations from experiments. This makes it inappropriate because there is no reason for the students to be doing them. Whether a student needs a science class for the specific career they want to pursue in the future or they need it for credits, assigning an essay to a student would be a waste of time. Students will understand by observing and taking notes about the specifics they had learn. Not by writing essays. Essays have no purpose for a science course, because students already have an English course to write essays. Essays are covered in an English class, and there is no reason why a student should be writing them in another class. Time in a science class is clearly spent doing experiments and observation. Writing essays in a science class accomplishes no purpose either because the time could be better spent doing experiments where the students understand and learn more. Essays are written as an understanding for a certain topic, but in a science class basically all the understanding comes from observations. Completing essays will clearly be a waste of time for the class. For a science class, students considerably don’t have time to write an essay for another course like science. I personally get homework every-single day and it takes me an average of 3 hours to complete all my assignments. I am constantly staying up late, always trying to finish my homework. I come home at six o’ clock everyday because that’s when my mom picks me after my extra-curricular activities. Most students even have more extra-curricular activities than me. Concerning all the clubs most schools have, and jobs people have. It’s already time-consuming enough to fill our own needs with fun-activities, other than homework. A science course should not assign essays to their students because there is no purpose, it’s not appropriate, and it consumes more time out of a student. Science is not even in the same field as English so why would the curriculum of an essay which is under the English field relate to Science. It just serves no correct purpose to write an essay for a science class because it wouldn’t give any new understanding to a student. A student is placed in an English course and Science course for separate reasons, and because of that an essay should not be covered in a Science class as it already is covered in an English class.

Changing Concepts Of Amphibious Operations Management Essay

Changing Concepts Of Amphibious Operations Management Essay Amphibious flexibility is the greatest strategic asset that a sea power possesses. -B.H. Liddell Hart Deterrence or Defence, 1960 INTRODUCTION Amphibious operations are operations launched from the sea onto the land by naval and landing forces. It uses naval firepower, logistics and strategy to project military power ashore. In the present day, amphibious warfare is the most complex of all military manoeuvres. The undertaking requires an intricate coordination of numerous military specialties, including air power, naval gunfire, naval transport, logistical planning, specialised equipment, land warfare, tactics, and extensive training in the nuances of this manoeuvre for all personnel involved  [1]  . The National Defence Strategy 2008 (NDS) of the United States projects that over the next twenty years,, population, resources, and environmental changes combined with social and geopolitical changes would create instability and uncertainty  [2]  . The situation calls for a change in military capabilities and capacities commensurate to the requirement along with institutional agility and flexibility to plan early and respond effectively along with other services and international partners. The Worlds population will, by 2025, would increase by more than 30 percent and be more heavily concentrated within the littorals. More than 60 percent of the Earths population will live in urban areas in 2025  [3]  . This portends a world dominated by complex urban littorals, where competition exists for vital resources and at the same time a youthful population becomes increasingly disenfranchised. Concurrently, there will continue to be a blurring of what was previously thought to be distinct forms of war or conflict. Mass communications will highlight the drama of human suffering, and disadvantaged populations will be ever more painfully aware and less tolerant of their conditions. Extremist ideologies will become increasingly attractive to those in despair and bereft of opportunity. Criminal elements will also exploit this social instability  [4]  . Diminishing overseas access is another challenge anticipated in the future operating environment. Countries may be hesitant to grant access for a variety of reasons. Diminished access will complicate the maintenance of forward presence, necessitating new approaches to responding quickly to developments around the world  [5]  . All of these challenges illustrate the importance of being able to operate in littoral regions, this demand signals the applicability of amphibious forces for missions across the range of military operations. The range of operations extends from military engagement, security cooperation, and deterrence activities to crisis response and limited contingency operations, and if necessary, major operations and campaigns  [6]  . AIM The aim of this paper is to examine new concepts in Amphibious Operations taking place in the world to respond to the new world order and asymmetric threats in the 21st century. PRESENT DAY AMPHIBIOUS OPERATIONS Amphibious operations employ a landing force embarked in ships or craft to accomplish a number of assigned missions. These missions may be conducted in permissive, uncertain, or hostile environments across the range of military operations. A landing force is composed of Army forces task-organized to conduct amphibious operations, while an amphibious task force is composed of Navy forces task-organized for the same purpose. An amphibious force is a landing force and an amphibious task force put together  [7]  . Recent history, the strategic environment, and maritime strategy all imply that individual naval platforms, forward deployed and globally distributed, must be capable of more diverse, smaller-scale amphibious missions while retaining the ability to re-aggregate for larger-scale events. The following types of amphibious operations, are in vogue presently  [8]  :- Amphibious Engagement and Crisis Response. A type of amphibious operation which contributes to conflict prevention or crisis mitigation. These may include operations such as security cooperation, foreign humanitarian assistance, civil support, non combatant evacuations, peace operations, recovery operations, or disaster relief. Amphibious Raid. A type of amphibious operation involving a swift incursion into or a temporary occupation of an objective, followed by a planned withdrawal. Amphibious Assault. A type of amphibious operation that involves the establishment of a landing force on a hostile or potentially hostile shore. Amphibious Withdrawal. A type of amphibious operation involving the extraction of forces by sea in ships or craft from a hostile or potentially hostile shore. Amphibious Demonstration. A type of amphibious operation conducted for the purpose of deceiving the enemy by a show of force with the expectation of deluding the enemy into a course of action unfavorable to him. MODERN CONCEPTS IN AMPHIBIOUS OPERATIONS Operational Manoeuvre from The Sea (OMFTS) OMFTS is not merely a way of introducing an expeditionary force onto foreign soil but also of projecting expeditionary power directly against a centre of gravity or critical vulnerability  [9]  . OMFTS was developed by the US in response to the change in the global threat from the cold war to the chaos in the littorals. OMFTS enhances the naval expeditionary force by providing a task-organized, Sea Based, Operational Manoeuvre Element (OME) that can respond across the spectrum of conflict. Because expeditionary forces operate in international waters and are not restrained by global political pressures, the ability to respond quickly to a combatant commanders requirement is key when a quick response is necessary  [10]  . Concepts that help provide flexibility, protection and decisive impact to OMFTS are operational depth, mission depth, tempo, reach back, enabling force and exploitation force  [11]  . Operational Maneuver from the Sea links naval warfare and manoeuvre warfare. OMFTS uses critical components of warfare such as speed, mobility, fire support, communications, and navigation to exploit enemy weaknesses across the entire spectrum of conflict. OMFTS enables expeditionary forces to provide Army and Air Force flow when sustained operations are required. This can be as simple as creating the command and control architecture for the combatant commander to use or as complex as taking a forward air base for the flow of larger forces. An OMFTS capable task force can also act as an exploitation force when serving as an OME by attacking units or supply depots of enemy forces already engaged by other friendly forces.  [12]   The capture of Seoul in 1950 was a classic example of an Operational Manoeuvre from the Sea. It was a completely focused operation, unified under a single commander, that flowed coherently from San Diego, Sasebo, and Pusan, through an amphibious power projection at Inchon, to key objectives well inland. The Seoul operation was focused on a critical North Korean vulnerability, the lines of support (and withdrawal) through the Han River Valley at Seoul. It maintained that focus and with it an unmatched tempo of aggressive action. As a result, it was crushingly successful, leading to the destruction of the North Korean Army and the liberation of South Korea. If the operation had lost its focus, however, and been planned and executed as merely an amphibious lodgement at Inchon, it would have generated only an operationally insignificant tactical victory.  [13]   Use of the sea is the main difference in OMFTS from all other types of operational manoeuvre warfare. The sea ensures an avenue for friendly movement at the same time it acts as a barrier to the enemy and a means of avoiding disadvantageous engagements. OMFTS applies across the full spectrum of military operations, from Major Theater War (MTW) to Small Scale Contingencies (SSC) and applies manoeuvre warfare to expeditionary power projection in naval operations or as part of a joint or multinational campaign. OMFTS is not merely moving around the enemy but projecting power to the enemys Center of Gravity (COG) on our terms. By using a manoeuvrable naval power to launch an assault at the time and place we determine, the enemys weakness will be decisively exploited. OMFTS envisions making the beach transparent to amphibious warfare through STOM.  [14]   Ship to Objective Manoeuvre (STOM) OMFTS requires new tactical concepts for amphibious operations. Although the focus is on operational objectives ashore, the sea becomes essential manoeuvre space for the landing force. Successful execution of OMFTS demands that the landing force maintain the momentum gained by manoeuvre at sea. This is achieved by Ship-to-Objective Manoeuvre (STOM)  [15]  . STOM employs the concepts of manoeuvre warfare to project a combined arms force by air and surface means against inland objectives. It takes advantage of emerging trends in Command, Control, Communications, Computing, Intelligence and Information C4I2 Systems to land forces in their tactical array from the ships directly to the objective, replacing the cumbersome ship-to-shore movement of current amphibious warfare. True STOM is not aimed at establishing a beachhead, but at landing combat units ashore in their fighting formations, to a decisive place, and in sufficient strength to ensure mission accomplishment. The advantages of STOM over conventional amphibious operations are  [16]  :- STOM provides tactical as well as operational surprise, something seldom possible in past amphibious operations. Operations can begin over the horizon and project power deeper inland with more speed and flexibility than conventional amphibious operations. The enemy has to defend a vast area against seaborne mobility and deep power projection as compared to conventional beachhead. This will also force the enemy to thinly spread his defenses thus allowing friendly forces greater freedom of manoeuvre at sea and ashore. The gradient of shores and relative location of beaches with respect to the objective is rendered insignificant. Naval forces can take advantage of night and adverse weather conditions, as well as the ability to control the electromagnetic spectrum. These capabilities will enable exploitation of known enemy vulnerabilities, create opportunities, achieve tactical surprise, and result in mission accomplishment. Tenants of STOM. The key elements of STOM are  [17]  :- Operational objective. Focuses on the operational objective and provides increased flexibility to strike enemy critical vulnerabilities. Sea as Manoeuvre Space. The open sea can be a protective barrier or a freeway of supreme mobility. Movement of forces is faster on sea than on land. Outflanking of enemy defence forces can easily be achieved. Strength against Weakness. STOM applies strength against weakness and projects combat power through gaps located or created in the adversarys defenses. These gaps are not necessarily geographical; they may be exploitable weaknesses, such as limited night fighting capability, poor command and control, lack of endurance or low morale. Tempo. Air and surface units manoeuvre from ships to inland positions faster than the enemy can effectively react. The landing force maintains the initiative and operates at a pace that allows it to dictate the terms of engagement. Operational surprise delays enemy identification and disrupts his response. The enemy continues to face dilemmas and a tempo of operations that denies him control of the battle and keeps him off-balance and reactive. Integration. Integrates all elements in accomplishing the mission. Thus employing all available assets in support of ship-to-objective manoeuvre in order to maximize the effectiveness of the landing force. Successful implementation of the STOM concept requires improvements in mobility, command and control, intelligence, fires, sea-based logistics, organisation, doctrine, training, and education. STOM takes advantage of innovations in technology to enhance the capability of naval forces to conduct amphibious operations in the 21st Century. Ship-to- Objective Manoeuvre directly links manoeuvre at sea to manoeuvre on land by seamless manoeuvre from over the horizon directly against objectives deep inland. SEA BASING Sea basing represents a future capability with antecedents in amphibious operations. A seabase is a system of systems enabling personnel, material, fires, and command and control to come together rapidly, integrate, and be projected as a flexible force capable of undertaking a broad spectrum of over-the shore operations. Such operations could range from humanitarian relief, operations other than war, and conflict prevention to brigade sized or larger combat operations. Even larger operations could be enabled by the addition of more seabases or by the ability to flow additional forces through the seabase. A seabase may serve as an integration point for joint as well as coalition forces. Sea basing is more than simply traditional amphibious assault operations. It entails the projection of land forces substantially beyond the beachhead, independent of in-theater land bases. A seabase also needs to sustain such forces for prolonged periods  [18]  . Sea basing can be defined as: The capacity and/or capability to project rapidly sustainable military power ashore from the sea  [19]  . From the period prior to the onset of a crisis through the completion of stabilization operations, Seabasing provides scalable power projection option through sequential and concurrent integration of the five primary Seabasing lines of operation as stated below and are described as  [20]  :- Close. Rapid closure of joint force capabilities to an area of crisis. Assemble. Seamless integration of scalable joint force capabilities on and around secure sea-based assets. Employ. Flexible employment of joint force capabilities to meet mission objectives supported from the sea base. Sustain. Persistent sustainment of selected joint forces afloat and ashore, through transition to decisive combat operations ashore. Reconstitute. The capability to rapidly recover, reconstitute and redeploy joint combat capabilities within and around the manoeuvreable sea base for subsequent operations. Overview of Sea Basing  [21]   Principles of Seabasing. There are seven overarching Seabasing principles that apply across a wide range of scenarios  [22]  : Use The Sea as Manoeuvre Space. Seabasing exploits the freedom of the high seas to conduct operational manoeuvre in the maritime (includes littoral) environment relatively unconstrained by political and diplomatic restrictions, for rapid deployment and immediate employment. Sea-based operations provide an operational flexibility to support the immediate deployment/employment/sustainment of forces across the extended depth and breadth of the battlespace. Leverage Forward Presence and Joint Interdependence. Joint forces operating from the sea base, in conjunction with other globally based joint forces; provide an on-scene, credible offensive and defensive capability during the early stages of a crisis. Combined with other elements of this joint interdependent force, forward deployed joint forces can help to deter or preclude a crisis or enable the subsequent introduction of additional forces, equipment, and sustainment. Protect Joint Force Operations. Seabasing provides a large measure of inherent force protection derived from its freedom of operational manoeuvre in a maritime environment. The combined capabilities of joint platforms in multiple mediums (surface, sub-surface, and air) provide the joint forces a defensive shield both at sea and ashore. The integration of these capabilities and freedom of manoeuvre effectively degrades the enemys ability to successfully target and engage friendly forces while facilitating joint force deployment, employment, and sustainment. Provide Scalable, Responsive Joint Power Projection. Forces rapidly closing the sea base by multi-dimensional means (air, surface, and subsurface) give the ability to rapidly scale and tailor forces/capabilities to the mission. Seabasing provides an option to mass, disperse, or project joint combat power throughout the battlespace at the desired time to influence, deter, contain, or defeat an adversary. Sustain Joint Force Operations From The Sea. Sea-based logistics entails sustaining forces through an increasingly anticipatory and responsive logistics system to support forces afloat and select joint/multinational forces operating ashore. The sea base is sustained through the interface with support bases and strategic logistics pipelines enabling joint forces to remain on station, where needed, for extended periods of time. Seabasing uses selective off-load to assemble and deliver tailored sustainment packages directly to joint forces operating ashore. Expand Access Options and Reduce Dependence on Land Bases. Seabasing integrates global and sea-based power projection capabilities to provide multiple access options to complement forward basing, and reduces reliance on forward basing when the security environment dictates. This includes theater access capabilities at improved and unimproved ports and airfields. Create Uncertainty for Adversaries. Seabasing places an adversary in a dilemma through the conduct of dispersed and distributed operations. The options of multiple points and means of entry require an adversary to either disperse or concentrate his forces, creating opportunities to exploit seams and gaps in defenses. NEW EMERGING PLATFORMS MV-22 Osprey. The Bell-Boeing MV-22 Osprey is an American multi-mission, military, tiltrotor aircraft with both a vertical takeoff and landing (VTOL), short takeoff and landing (STOL) capability. It is designed to combine the functionality of a conventional helicopter with the long-range, high-speed cruise performance of a turboprop aircraft. The MV-22 originated from the United States Department of Defense Joint-service Vertical take-off/landing Experimental (JVX) aircraft program started in 1981.  [23]   LHA-6. The USS America (LHA-6) is based upon the USS Makin Island (LHD-8) design. The USS America is a gas-turbine powered warship capable of carrying a Marine Expeditionary Brigade with the capacity for carrying many Marine helicopters, MV-22 Osprey tilt-rotor aircraft, and F-35B V/STOL Joint Strike Fighters. This warship is due to be delivered to the Navy in 2012. At a displacement of 45,000 tons, and carrying a complement of F-35 Joint Strike Fighters, it will be able to serve in the role of a small aircraft carrier, an America-class ship will be able to operate as a flagship for an expeditionary strike group or amphibious ready group. Warships of this type may also play a key role in the Maritime Pre-Positioning Force  [24]  . Joint High Speed Vessel (JHSV). The JHSV Program will provide high speed, shallow draft transportation capability to support the intra-theater manoeuvre of personnel, supplies and equipment for the U. S. Navy, Marine Corps, and Army. The JHSV program merges the previous Army Theater Support Vessel (TSV) and the Navy High Speed Connector (HSC), taking advantage of the inherent commonality between the two programs. JHSV will be capable of transporting 600 tons 1,200 nautical miles at an average speed of 35 knots. The ships will be capable of operating in shallow-draft ports and waterways, interfacing with roll-on/roll-off discharge facilities, and on/off-loading a combat-loaded Abrams Main Battle Tank (M1A2). Other joint requirements include an aviation flight deck to support day and night air vehicle launch and recovery operations.  [25]   Mobile Landing Platform (MLP). The MLP is intended to be a new class of auxiliary support ship, as part of the US Navys Maritime Prepositioning Force of the Future (MPF-F) program. Theyre intended to serve as a transfer station or floating pier at sea, improving the U.S. militarys ability to deliver equipment and cargo from ship to shore when friendly bases are denied, or simply dont exist.  [26]   LMSR. Military Sealift Commands Large, Medium-Speed, Roll-on/Roll-off ship, or LMSR, program significantly expands the US sealift capability for the new millennium. All of the LMSRs have been prime movers of U.S. military equipment during Operations Enduring Freedom and Iraqi Freedom, supporting both combat and humanitarian missions. These vessels are among the largest cargo ships in the world and can carry more than 300,000 square feet of combat cargo at speeds up to 24 knots  [27]  . CONCLUSION 27. The future of Navies lies in ability to operate in the littoral regions of the world. The Naval forces of today have to continually evolve, maintain a robust amphibious capability and develop countermeasures to the hostile anti-access capabilities manifested in the growing threat of littoral warfare. The principles of war are constantly evolving. Speed and tempo of operations along with quick response are critical to success. Joint operations and ability to synergise forces are the order of the day. Future operations will be conducted with unilateral, joint or multi-national forces and will require a ready force that can respond quickly, project power, and attack with force across the entire spectrum of conflict. New concepts such as OMFTS, STOM and Sea Basing offer todays commander a scalable, interoperable, swift and decisive means to shape the international environment. The traditional concepts of establishing beach heads and hard landing is a thing of the past. The concept is to hit the objective directly without going through the tedious process of amphibious landings. Though these concepts place a greater demand on procurement and upgradation of present force levels and equipment, it is a necessity for the future. Niladri Bose Date : Sep 10 Cdr Student Officer Effective Words 3300

Vodafone Marketing Analysis

Vodafone Marketing Analysis Marketing, as a discipline, has travelled a long distance in the last four decades. It is a trade of linking the producers of goods with the existing and potential customers. The changes in the consumer behavior, market place, channels of distribution, the merchandizing, display and almost anything have been tremendous in the past few decades. The demand for more sophisticated products has come out almost in every field. Products have today very close similarities. The research has created nearly the same kind of services and customer aids. Today marketers are faced with tough decisions. One wrong decision or delayed decision can completely put business back and give competitors edge over the market place, which in itself is a tough situation to face. Marketing deals with two things 1st identifying human and social needs and 2ndly fulfill them; we can say its Meeting needs profitably (Philip Kotler, 2008) Marketing deals with four things Right product, at right place, at right time and at right price. (Adcock, 2004) Marketing task is to manage demand, just as production and logistics professional are responsible for supply management. For management of demand, Marketing involves comprehensive understanding of product ( goods and services), experiences, events, the consumers, the places, information, Ideas, properties and even its own organization to be able to answer what is right, for whom, where, when and how? .(Adcock,2004) Strategy: Strategy is long term planning to achieve the goal and objectives of any organisation by utilization the different resources in the different environment to fulfil the market need and stakeholder satisfaction. Vodafones strategy: Vodafones strategy is that to give satisfaction to the customer by the utilization of advanced technology and product led to the its purpose the company is continually developing new products. Marketing strategy: Marketing strategy plays a vital role in the development of corporate strategy which has directly concerned to fulfil customers demand and wants and efficiently meeting their requirements. Marketing strategy is also help full in the development of business. Vodafones marketing strategy: Vodafones marketing objective in the UK is to keep market leadership on revenue per customer, network quality and customer satisfaction. Vodafones strategy is customer focused and product led for this purpose the company is continually developing new products and services which utilize the advance technologies. For example, young people think hard about which mobile phone to buy for this purpose they go wide range search for only best services with best value of money. It is very difficult to sell them. In order to keep market leadership, Vodafone has established a set of marketing objectives. Keep the existing customers. Increase infiltration of new data service (i.e. Vodafone live!) Introduce new technologies and best services (e.g. Vodafone live! and mobile internet) Continue to expand the Vodafone brand Attain new customers. Vodafone is achieving these objectives by continually updating the variety of phones and services offered to keep ahead of its competitors. Also, Vodafones distinctive How are you? live! advertising is helping to improve the brand image and saliency to all mobile users. Vodafones at micro and macro level: Vodafone is the one of the leader in the international mobile communication market with over 200 million customers all over the worldwide 25 different countries. To fulfil the requirements of the stakeholders, Vodafones invents brands and products by using the different technologies in the tough competition of the modern market. In 2005, in Kenya, Vodafones did partnership with the safaricom which is the local telecommunication of the Kenya. Vodafone also did partnership with the UK Department of international development and commercial bank of Africa by providing local banking service. In start Vodafone feels that it is not about the new technology, it was about the new application of existing technology. At the first task, Vodafone won  £1m from the financial deepening challenging fund. There are different services available to M-PESA like making loan repayments, making payments from authorised agent and also cash withdrawal as well. Growth of telecommunication brings positive benefit for wider economy development. It increases efficiency of trade at micro level, specifically in the rural areas. More stable economy is helpful to bring benefits for long term business of Vodafone. Methods of marketing research: Quantitative marketing research: Quantitative method usually based on sampling. That sample data is estimated level of accuracy, population or universe which they are drawn. It is classified in the three groups: Market measurements Customer files or segmentation Attitudinal data Qualitative market research: Qualitative market research is classified in the following group: Observation Focus group Depth interviewing Projective interviewing techniques Customer complaints departments: For the effective marketing strategy organization has to give focus on the complaints departments which are more helpful to improve the business. Through this organization also came to know either we are following the right marketing strategy. Customer hotline: Customer hotlines means through using the internet and telephone. On the organisation specific website customer can give feedback, do complaints and many other option are there. This also a best way to know about the condition of the effective marketing strategy. SWOT analysis of Vodafone: Swot analysis shows about the strengths, weakness, opportunities and threats. through this analysis company came to know about the condition of company. Company can cover their threats by using the opportunities and also threats. (S)trengths: Vodafone have strong diversification according to the location. It is well known organisation in the middle east, Europe, Africa and many other countries as well. this is strong telecommunication company which has cross the boundaries. Vodafone has well developed networking system which construed by modern technology. Vodafone is also emerging in different countries like. (W)eakness: Vodafone have very low return on the assets which includes BT group. AAT group and many other assets as well. In the US business cannot run properly like this. This is not strong enough. More than 80 percent of the business is running in the Europe. There is also weakness that there is no network coverage in the rural areas. (O)pportunities: Vodafone have opportunities of cost reduction scheme. Vodafone is trying to get return on the assets. Vodafone is the largest revenue company in the Europe. Vodafone has opportunities to use new modern technology. There is also development in the research and development method as well. Vodafone have also chance of reasonable tariff service with the iPhones. Vodafone have also best any time service for the customer. (T)hreats: Vodafone have highly marking competition in the market. Vodafone have many competitors in the market which is the great threat for Vodafone. In Europe, There is competition of prices as well. There is high rate of penetration of prices in the market. PORTFOLIO is the Collection of Products, Services, or Brands that are offered for sale by a company. PORTFOLIO MODEL  means a companys strategy for allocating different organization resources between various units of business. Product portfolio is the best example of portfolio model. In building up a product portfolio model a company can use different analytical methods and techniques including. B.C.G. Boston Consulting Group-Analysis Contribution Margin Analysis GE General Electric. Multi Factorial Analysis B.C.G. Analysis is a 1st method used in Brand marketing, Product management and Strategic management to help a company decide what products to add to its product portfolio. Products rating includes in it according to their relative Market Share and Market Growth rate. The products are then planed on a two dimensional map. Cash cows: Cash cows are market leader which shows that high market growth and high market shares. They get more return on the assets. They help to cover administrative cost, funds, corporate debts and also many other things as well. Starts: Star has high growth of market shares and high generation of cash. They are directly related to the market. if stars maintain their reputation means keep maintain their situation then they can turn into the cash cows. Dogs: Dog includes low market share and low market growth. They cannot generate cash and cannot consume cash. Dogs dont have enough potential to generate any cash. Question marks: Question marks include low market share so they consume low cash. A question mark is known as problem child. If a question mark does not successful to become a leader then it will turn into the cash cow. BCG matrix shows Vodafone condition in the market either it falls in the cash cows, dogs, stars or in question mark. Vodafone have market shares but it have aloe of competitors in the market. BCG Matrix BCG Matrix with Cash Flows G.E. Multi Factorial Analysis is 2nd method or technique used in brand marketing and product management to help an organization what types of product(s) to add to its product portfolio. One dimension includes nine industry attractiveness measures and other comprises includes twelve internal business strength measures. Contribution Margin Analysis is a 3rd method or technique used in brand marketing and product management to help an organization what types of product(s) to add to its product portfolio. Calculations includes additional revenues, additional costs, effects on other products in the portfolio (referred to as cannibalization), and competitors reactions. Marketing Strategic alternatives: Vodafone is one of famous organization and big telecommunication company in the UK. There are three major group to which Vodafone provide the services that are private individual, small and large business and the organization. Vodafones strategy is to become a leader in the market. Vodafone take care of the customers needs, demand and want. Customer demands new up to date products and seek added value new packages with the modern technology. Marketing mix: A long term planning is helpful to make effective strategy which will take towards the successful marketing strategy. Marketing mix includes four Ps. Product Price Place Promotion Product: a product provide different facilities like to chat with others, play games, exchange ring tomes, sending and receiving pictures, capturing pictures and making video call, send up to date news about weather and news as well and there are many other services as well. Vodafone give live information the every move and up to date service as well. Price: Vodafone wants to extend their business as much as they can to the youngsters, mature persons, executives, professional people and to also to the senior citizen. Vodafones have different price package which is suitable to the every age group of customers and these different packages are added value which fulfill the requirement of the customers. Vodafone is offering monthly price plan package and also pay as you go package. Vodafone has provided online top up facility as well. Vodafone also giving NECTER benefiting by using the text messages, sending picture and many other things as well. Place: There are more than three hundred stores in the UK which is beneficial for the customer for the easy accessibility. Vodafone also sell their mobile phones and also independent to the other retailers like car phone ware house. Customer can come to the stores and check out their favorite mobiles and deals which is reasonable for them. Due to easy accessibility, customers are able to see and handle the products as they are purchasing the different products. In the different stores, there are well experienced customer service representatives are required which explained each and every thing to the customers and also give information about the coming new mobiles and the new packages. Through this way customer can be satisfy. Promotion: Vodafone have connection and communication with the famous icons like David Becham which increase its value. Best ways of promotions which is adopted by the Vodafone is adverting on TV, billboards, magazines, media out lets and also on the internet which has helped effectively and promoted Vodafone successfully. This is known as above the line promotion. Below the line promotion is to offer different package which do promotion of the company and also increase the annually sales of the company by using the attracting sales posters inside the stores to buy. In the marketing mix, promotions include Vodafones stores, staff and its different offer which increase its brand image. Vodafones also have good public relationship in the U.K by using the press release and up to dated articles and by using new source or media. Marketing mix of the Vodafone is the best way to explain about the different price offers which are reasonable foe every one. Promotion of the Vodafone Company gives shape a successful strategy. Different products of the Vodafone are reliable because of their quality and brands. Vodafone stores are located on those place which customers can access easily at the time of need. Climate change of Vodafone: At global level, there are different challenges from which climate change is one of them. Vodafone is also facing the climate change. Climate has great affect on the product and service. Vodafone has made a strategy to reduce the climate affect. There are three basic points of the strategy. One is minimizing the climate affect, Vodafone is delivery thy products to the consumers and businesses. Second is that Vodafone is trying to minimize the emission from the operations. Third is providing new technology to control the emission. What is change management? Change management is accept, control and manage the situation in the organisation and need to bring change in the organisation has effective management is called change management. Different analysis has to do to see the change and managed by well planned strategy. If any organisation has needed to do change then different valid models are made for effective management of change. Some proactive techniques are used to bring and adjust the change in the external and internal performance of the organisation. There is making some effective strategy to plan step by step change. Change management also keep in eye current and modern issues which can affect the change process. There are some solid reasons when change is required. Change management should have up to date knowledge about the of situation surrounding issues. Change process: There are many reasons due to change is done. That reason can be internally and can be internally. Change process means journey of source of change to the adopting the change is change process. Why change has done? Which type of changes has done either it is cultural, organisational behaviour, organisation policies. These changes can be related to different department of organisation and every department is related to change process and change process is related to the organisation strategies. Marketing environment and implementations: For the marketing environment of the Vodafone firstly there should be PESTEL analysis of the Vodafone which will about the environment of the company. At politically level, Vodafone has support and also developed in marketing level as well. At the economical level, Vodafone has extended its business. That has positive effect on the economical level. It has reasonable packages for calls, texts and internet as well. At the social level, Vodafone have positive response from the people and stakeholder. It saves the time and also it has cover the distance between the people and places. Vodafone have partnership with different companies and have new technology system for the development of network system. Vodafone has legal rights as well. Vodafone is working according to the legal rules and regulations. After the PESTEL analysis, we can examine marketing environment of the Vodafone. There is positive response from the stakeholder but Vodafone did many changes in the strategy of the marketing. For the changing, there is a process and some point which is kept in mind. For changing in the strategy of marking, there will keep on eye on the financial condition of the Vodafone, response of the staff because some time they show negative response and not happy with the changes, there is also some staff issues as well like it become difficult to adjust with the new marketing system, Vodafone also has to do media analysis which new source of media is going on and customers can be attract to the which source or media that can be a TV advertisement, magazine outlets and many other sources as well. After analysis all these points, we can plan a marketing strategy which will be helpful in the development of business and also in extension as well. Vodafone is well known telecommunication company in the worldwide. so, planning the and implementation of the strategy should be careful and keep in mind all the aspects as well. Conclusion: Vodafone is the successful telecommunication company which has developed networking system. In every company, have different department and have different responsibility. Vodafone also have different department from which marketing is one of them. Marketing is the main department of any organization. There is properly a strategy is constructed. Before doing anything there is need of making strategy. So there is also specific strategy of Vodafone as well which explains about the customer care and reasonable prices to customer as well. There is also examine of Vodafone at micro and macro level which explains about the importance if Vodafone at global and local. Next section is about the SWOT analysis of the Vodafone which explains about the strengths, weakness, opportunities and threats of the Vodafone. SWOT analysis is the best way to know about internal condition of any organization. After that, there is Boston Consultancy Group Matrix which explains about the Vodafones market growth rate and market share rate. Marketing mix is the important part of the marketing strategy which includes 4 ps which are price, product, promotion and place. Marketing mix is the best way to know about the competitors and where company is standing. It also helps to be market leaders. Vodafone has climate affect on the company. For controlling this Vodafone is taking help of new technology. At the end , Vodafone is successful organization in the world.